© 2016 IAB Technology Laboratory 4 VAST_v4.0
3.4 InLine .......................................................................................................... 33
3.4.1 AdSystem ....................................................................................... 33
3.4.2 AdTitle ............................................................................................. 34
3.4.3 Impression ...................................................................................... 34
3.4.4 Category ......................................................................................... 34
3.4.5 Description ...................................................................................... 35
3.4.6 Advertiser ........................................................................................ 35
3.4.7 Pricing ............................................................................................. 35
3.4.8 Survey ............................................................................................. 36
3.4.9 Error (InLine and Wrapper) ............................................................. 36
3.5 ViewableImpression ................................................................................... 37
3.5.1 Viewable ......................................................................................... 38
3.5.2 NotViewable .................................................................................... 38
3.5.3 ViewUndetermined ......................................................................... 38
3.6 Creatives .................................................................................................... 39
3.7 Creative ...................................................................................................... 39
3.7.1 UniversalAdId ................................................................................. 40
3.7.2 CreativeExtensions ......................................................................... 40
3.7.3 CreativeExtension ........................................................................... 41
3.8 Linear .......................................................................................................... 41
3.8.1 Duration .......................................................................................... 42
3.8.2 AdParameters ................................................................................. 42
3.9 MediaFiles .................................................................................................. 43
3.9.1 MediaFile ........................................................................................ 43
3.9.2 Mezzanine ...................................................................................... 44
3.9.3 InteractiveCreativeFile .................................................................... 45
3.10 VideoClicks ............................................................................................... 45
3.10.1 ClickThrough ................................................................................. 46
3.10.2 ClickTracking ................................................................................. 46
3.10.3 CustomClick .................................................................................. 47
3.11 Icons ......................................................................................................... 47
3.11.1 Icon ................................................................................................ 48
3.11.2 IconViewTracking .......................................................................... 49
3.11.3 IconClicks ...................................................................................... 49
3.11.4 IconClickThrough .......................................................................... 49
3.11.5 IconClickTracking .......................................................................... 49
3.12 NonLinearAds ........................................................................................... 50
3.12.1 NonLinear ...................................................................................... 50
3.12.2 NonLinearClickThrough ................................................................. 50
3.12.3 NonLinearClickTracking ................................................................ 51
3.13 CompanionAds ......................................................................................... 52
3.13.1 Companion .................................................................................... 52
3.13.2 AltText ........................................................................................... 53
3.13.3 CompanionClickThrough ............................................................... 54
3.13.4 CompanionClickTracking .............................................................. 54